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The search engines use information from your site for two reasons. First, to show your website details on the search engine for people to get a summary of the content. Secondly, to provide basic information for searching. As such it is important text and we will probably have to edit it to make sure you website benefits from it the most. |
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Provide a title for your website. This is a key to Search Engine Optimisation. The title should not include you domain name and must include you most 3-4 key search terms. Part of my title reads “Website Design Bournemouth” including my key phrase. My current title is “Website Design Bournemouth, Dorset, UK | Web Service Solutions in the Bournemouth Area” |
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Provide a description for your website. Bite sized text for people to read on the browser and search engine. This is mine for Distant World “Website Design Bournemouth UK | Website Development, E-commerce, Search Engine Optimisation (SEO)” |
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Provide a list of key words and phrases. Please refer to an earlier question where you used key words and phrases to access your competitors. It is essential to identify all the words and phrases that people may use to look for your website. Is also important to rank the one most likely near the top and least likely near the bottom. Here are a few of my key words and phrases: website, design, Bournemouth, SEO, web, site, UK, e-commerce, website design. |
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There are basic pieces of text that have to be setup for search engines on your site.